Wednesday, February 24, 2010

Volkswagen sets aggressive sales goals

Volkswagen

Volkswagen, buoyed by strong sales, a growing portfolio of products, a mammoth new factory in Tennessee and a loyal fan base, set a goal to sell 800,000 vehicles in the United States by 2018 - a target that some analysts think may be unrealistic.

Though Volkswagens have been selling better than many brands, figures show that the German automaker has a way to go to reach its sale goal. Volkswagen of America sold 213,454 units in 2009, a decrease of 4.3 percent from 223,128 units sold in 2008.

One factor in Volkswagen's favor is that sales for some of its models have been on the rise. Sales of the Jetta, the company's bread-and-butter model line, for instance, jumped 26.9 percent in December, and GTI sales were up 75.9 percent. And December was Volkswagen's sixth consecutive sales month in which it beat 2008 totals.

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